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Service · Video Marketing Package

Video marketing for trades that do transformational work.

Editing your job site footage into short-form ads, running them on Facebook and Instagram, posting on your socials, and wiring the lead pipeline behind it. $2,200/mo, all-in. The same number on month one and month twelve.

  • No setup fee · no lock-in
  • Built only for transformational trades
  • You keep control of the ad spend

What's in it

Four pillars. One price.

The first three are what most clients hire us for. The fourth is what makes the first three actually convert. Everything is in the $2,200/mo — not add-ons, not upsells.

(Web and SEO live separately. We have those people. They're not in this package.)

01

Video editing

Short-form edits cut from your job site footage. Built for the format that performs in transformational trades, not what looks pretty in a portfolio.

  • Vertical 4:5 and 9:16 cuts for Facebook and Instagram
  • Hook, b-roll, captions, CTA — all done for you
  • Multiple variants per concept so the campaign can test creative
  • Aligned with what's currently working in your specific trade
02

Ad campaigns

The 80% of paid ads nobody sees. Strategy, audience research, copy variants, daily optimisation against real lead data.

  • Full campaign management on Facebook and Instagram
  • Pixel and conversion event setup, properly
  • Creative testing — copy, hook, audience, placement
  • Budget recommendations (you control the actual ad spend)
03

Social media management

Consistent posting on a steady schedule. The credibility check a lead does in the gap between seeing the ad and picking up the phone.

  • Posting cadence that matches the content we have
  • Captions, hashtags, story content for the trade
  • Hook and template work — not generic agency posts
  • Builds the catalogue that makes the ads convert better
04

Lead automations

Set up so a hot lead doesn't go cold while you're on a job. Not a full custom automation engine — the basics, done well.

  • Instant follow-up the moment a lead comes in
  • Simple pipeline routing (form → SMS / email)
  • Lead capture and tagging by source
  • Won't replace a CRM. Will stop missed messages becoming lost jobs.

How month-by-month works

Month one is slow. On purpose.

We tell you that on the call before you sign. The clients who understand it stay. The ones who expected leads in week two were never going to be happy here anyway.

  1. 01Month 1

    Groundwork.

    Audit your existing socials and ads, build out the brand assets, set up the pixel and audiences, wire the automations, write the first round of creative. A few early leads are possible. This isn't where you judge results.

  2. 02Months 2–3

    It starts to move.

    Audience data accumulates. Ad delivery optimises against real conversions, not guesses. Lead volume increases. Creative testing kicks in. The campaigns start getting cheaper per booked job, not just per click.

  3. 03Month 3+

    Steady flow.

    Consistent lead volume. Campaigns are tuned against real performance data. Social feed has a real catalogue. Automations are catching what you can't catch yourself. We keep iterating month-on-month — same price, same scope.

Where we stand

Start filming jobs now. Before you spend a dollar on ads.

Phone footage. Before, during, after. Doesn't matter if you don't run ads for another six months — by then you'll have a hundred clips of the work and a real asset to run from.

A trades business that films every job for a month has something. A business that doesn't has nothing to run ads with. Most of the difference between a great campaign and a stalled one is the footage that came in the door, not the strategy that came out of it.

Viral, Houston, TX

Pricing

One price. No surprises.

Stated upfront, all-in, before any work starts. No "starting at" numbers that balloon after onboarding. No vague custom packages that need three sales calls to price.

Yes, there's a setup process — month one is groundwork. No, there's no separate setup fee. It's all in the $2,200/mo.

Video Marketing Package

$2,200/ mo

All-in monthly. Everything included. · No lock-in contracts. Cancel anytime.

all-in. seriously.

  • Video editing of your job site footage
  • Ad management on Facebook and Instagram
  • Social media posting and scheduling
  • Lead automation and follow-up setup
  • Pixel, audience, and reporting setup
  • A direct line to a real human, not a ticket queue

Want a tour before you commit? 30 minutes on a call.

Book a call

What's not in the price

  • Ad spendStays in your account. You set the budget. We never touch it.
  • Lock-in contractsMonth-to-month. Cancel any time results stop landing.
  • Vague custom packagesOne price. Stated upfront. The same number on month one and month twelve.

Before you book

Questions we hear on every first call.

If yours isn't here, ask it on the call. We'd rather you bring the awkward one than walk away guessing.

06questions, all on the record

  • Q.01How long until we see real results?

    Month one is groundwork — a few early leads possible, but it's mostly setup. Months two and three is when the campaigns start to optimise against real data and lead volume picks up. Month three onwards is steady flow. If anyone tells you week-two results are normal, ask them for screenshots.

  • Q.02Do we need to film professional video?

    No. Phone footage on a recent iPhone or Android is exactly what we work with. The only rules: vertical orientation, hold each shot for at least 3 seconds, and capture before / during / after on every job. We do the editing.

  • Q.03What if our existing footage isn't very good?

    We'll work with what you have to start, and we'll give you a short capture brief for what to film going forward. The early ads use whatever's on the camera roll. By month two you've got a much bigger library to pull from.

  • Q.04Can we just buy the video editing without the ads?

    No. The Video Marketing Package is the package — editing, ad campaigns, social posting, and lead automations together. The pieces feed each other. The edits are built around what the campaigns are testing, the social posts establish the credibility a lead checks before calling, the automations catch what the campaigns send. Splitting them gets you a worse result for not much less money.

  • Q.05Where does the ad spend sit?

    In your account. You set the budget. We never touch it and it never goes through us. The $2,200/mo covers the work. The ad spend is on top, in your name, and you can pull the plug at any time.

  • Q.06What if we already have a marketing agency?

    Get on a call. We'll do an honest audit of what's currently running and tell you whether switching makes sense. Sometimes it doesn't — if the existing setup is working, the smartest move is to leave it alone. We've talked people out of switching before.

Last word

Send us the footage. We do the rest.

30 minutes on a call. We'll look at what you've got, tell you what we'd run, and tell you upfront if it's not a fit. If it isn't, you've lost half an hour. We've spent longer trying to explain what we do to our parents.

  • $2,200/mo
  • No lock-in contracts. Cancel anytime.
  • Houston, TX