SEO for local trades. The slow game, played properly.

Honest answer: always. SEO isn't a project you finish — it's an ongoing channel that needs maintenance, especially right now with AI shaking up search behaviour. Algorithms change. Competitors don't sit still. Reviews go stale, citations break, content ages out. The businesses winning long-term in local search treat SEO the same way they treat the truck — regular maintenance, not a one-off purchase.

Slow to build, slow to go. That's the honest answer. Whatever rankings you've earned tend to hold for a while after you stop, then drift down as competitors keep working and your content ages. The bigger caveat right now: AI is making the SEO landscape volatile in ways nobody fully understands yet. That makes "what if I stop" a harder question to answer this year than it was three years ago. We'd say keep going — but if you ever stop, we'll help you wind down properly so you don't lose what you built.

A real look at what you have. We check your current rankings for service-area keywords, audit your Google Business Profile, scan your site for technical issues, look at your existing backlinks, and check what your top local competitors are doing. Then we tell you what we'd do, what's already good, and whether we think we're the right fit. About 30–60 minutes of our time. No commitment. No pressure. Sometimes we tell you you don't need us, and that's a fine outcome too.

Because the first two months are mostly research, not visible action. We'd rather charge less while we're laying foundations than pretend you're getting full ongoing service from day one. Month 1 is research and planning. Month 2 is technical fixes, GBP cleanup, and the first content batch. Month 3+ is when the active monthly work compounds. The half-price window is us being honest about pace.

If you're running our video marketing service and using a site we built, we discount the SEO. We'd rather build the full picture than nickel-and-dime a single channel. The exact discount depends on what you're running — we'll quote it on the call. Standalone SEO is fine too — we just won't pretend it works as fast as the bundled version, because it doesn't.

Real ones. Written by humans who looked at the SERP, talked to you about the actual job, and know what your customers ask before they book. We'll cover the obvious search queries (cost, process, comparisons) and the weird specific ones nobody else has answered yet. Volume depends on your plan — usually 4–8 a month. We don't run AI blog spam. Google can tell, and we're not going to torch your domain for short-term volume.

Yes. The whole point of how we report is so you understand what's going on. SEO has more jargon than any other marketing channel and most of it is designed to make you feel out of the loop. We'd rather you understood every line of the report and could push back on us when something doesn't make sense. Reports come monthly. We'll go as deep or as light as you want. We're available to explain anything that's unclear.

Local SEO movement: usually 3–6 months for service-area keywords. Real ranking changes for competitive terms: 6–12 months. Brand-new websites take longer than established ones. Anyone telling you faster than this is either selling you AI blog spam, paying for shady backlinks, or both. We'd rather under-promise the timeline and let the work speak — month 12 is where SEO clients tend to look back and realise it changed everything. Month 3 they're still skeptical. Month 9 they're paying attention.

No. Month-to-month, leave any time. The half-price first 2 months is a discount, not a commitment — you don't owe us anything if you stop after the foundation phase. We'd just rather you stayed long enough to actually see results, because two months of SEO and then quitting is the marketing equivalent of doing one workout and weighing yourself.